Industrial Property is often viewed as a legal safeguard, but for high-growth startups and SMEs, it's a critical business asset. Aligning your Industrial Property strategy with your business goals ensures that every patent, trademark, or trade secret contributes directly to your bottom line.
1. Identify Core Assets
Start by auditing your intangible assets. What makes your product unique? Is it a technical process, a brand name, or a proprietary dataset?
2. Map Industrial Property to Revenue Streams
Don't patent for the sake of patenting. Ensure that your Industrial Property protection covers the specific features that drive revenue or give you a competitive edge.
3. Monitor Competitors
Use patent analytics to understand what your competitors are protecting. This helps you avoid infringement and identify 'white spaces' for innovation.